LATINOS AT AMAZON Global Communications

WORK PERMORMED / Design & Communications

Communications Specialist for Latinos at Amazon. Designed a new Graphic structure to level up the group's graphic identity and creative concept. Design and graphics assets generation to deliver through the internal communications channels across Amazon worldwide. Implemented a ticketing system to process global communications requests.

LATINOS AT AMAZON

Who are Latinos at Amazon?

Established in 2012, the Latinos at Amazon affinity group (AG) spreads across scores of chapters in the US (Seattle, New York City, Austin, Tempe, Hendon, Boston, SF, Tucson, NYC Metro, etc. ), in EMEA (Barcelona, Madrid, London, Luxembourg, Germany) and one in Asia (Tokyo). Now, the presence of Latinos at Amazon is global.

Global Communications

Designed the global communication structure and strategy, with a functional cadence and graphic consistency, reaching an average of 9,800 worldwide members monthly, improving user viewership by 63%.

Other ERGs adopted the created communication system due to its efficiency and effectiveness.