RUTA WANKAVILKA MTB RACE

WORK PERFORMED / Design & Marketing

Creation and conception of the race. Designed the brand identity and all marketing and promotional material: commemorative and commercial Logo, Image, official competition jersey, medal, trophies, posters, infographics, photo frames, digital and print flyers, stage backing. Jersey Official photo session & event photography.

Developed persuasive marketing content to secure event sponsorship. Designed and traced of the competitive cycling route. Managed Social Media, Video Ads, and Multi-Media Promotion.

RUTA WANKAVILKA

2016/ 2017/ 2018 (3 Editions)

What started as an idea to have fun, quickly became a tourism booster for the city of Playas, Ecuador, and a brand name in the cycling world.

Since its first edition and inception, this race gained immediate success with a massive marketing strategy based on social media.

The event attracted hundreds of participants from across the country, and became a nationwide favorite, growing from 380 competitors in 2016 to 850+ in 2018, generating business opportunities for the local community, and increasing their revenue by 48%

Overview:

Created, developed, and promoted the first-ever cycling events in the city of Playas (Ecuador), in partnership with the local government. Established annual cycling competitions that became sought-after sports events: Ruta Wankavilka™ , XCM National Championship.

Gained recognition as one of the Top 5 MTB Races Nationwide in 2016, 2017 & 2018

Outcome:

Due to Ruta Wankavilka's achievements and recognition, the Ecuadorian Cycling Federation chose our team to organize the XCM National Championship. This race was open exclusively for competitors with UCI credentials (Union Cycliste Internationale).

National and international competitors from nearby countries participated in the events two years on the road (2016, 2017), with a gathering of 500+ cyclists.